Below the latest agenda for the 2025 edition. This year's theme is The Game Has Changed. We’ll explore how some of the biggest shifts in recent years have moved beyond hype to shape a new reality for SaaS businesses.
May 21st
4:30 PM
Boat Trip
Kick off the event with a boat trip to meet your fellow participants.
7:00 PM
Break
8:00 PM
Dinner
Seated dinner with some light interactive components to get the conversation going.
May 22nd
7:00 AM
Optional: Run along the beach
Start the day fresh with a run along the Barcelona coastline. Max 5k and easy pace.
8:30 AM
Doors open
9:00 AM
Opening Remarks
9:15 AM
How to balance profitability and growth
by Sam Jacobs, Founder & CEO of Pavilion
10:00 AM
AI threats and opportunities across 23 SaaS businesses
Fireside chat with Tim Schumacher, Co-Founder of SaaS Group
10:30 AM
Break
10:45 PM
Building with AI: Competing in an AI-first world
Table discussions
12:00 PM
Lunch
1:45 PM
The new social media landscape: Strategies for founders and CEOs
by Chris Cunningham, Founding Member and Head of Social Marketing at ClickUp
2:30 PM
SEO vs. AI Search: Where to Focus Your Efforts
by Olga Andrienko, VP Marketing & AI Ops at Semrush
3:15 PM
Break
3:30 AM
Growth challenges in 2025
Table discussions
4:30 PM
Managing yourself: Using micro habits to become 10x better
by Chris Zadeh, Founder & Former CEO of Ohpen
5:30 PM
Free Time
8:00 PM
Dinner & Closing Remarks
Seated dinner to end the event in style.
Will you make it
to Barcelona?
Join an exclusive group of SaaS founders in Barcelona for two days of growth and inspiration. With only 40 spots available, this is your chance to connect with like-minded leaders and gain actionable insights to accelerate your business and your career.
